

EXPERIENTIAL MARKETING CAMPAIGN || PURE SUNFARMS
Creativity and cannabis have always been friends. Flowerhood celebrated that connection by collaborating with six artists to reimagine Pure Sunfarms’ signature strains as works of art. The result was a limited collection of vintage pieces—hand-painted, screen-printed, and embroidered—paired with an artist docu-series to bring it all to life.
I developed copy from the ground up, spanning from foundational messaging and web copy to marketing emails, video supers, and product descriptions. Every tagline, bio, and ad was crafted to reframe cannabis as a creative muse and Pure Sunfarms as a cultural tastemaker and cultivator of cool.