I’m good at finding creative solutions where no one thought to look, looking on the bright side, and losing my keys.

I am

A multi-disciplined copywriter with a gift for making brands more human and humans more loyal.

A mother, partner, daughter, sister, friend, and occasional nincompoop.

Curious by nature, optimistic by choice, analytical by necessity.

A big fan of brands that do good and humans who try.

I think

The best creative ideas are usually hiding under the stuff we’re too scared to talk about.

Humour is the quickest route to connection and relatability. 

The world would be a better place if we were all 2% more like Thom Yorke.

Genuine connection beats a hard sell every time.

I'm good at

Campaign concepts, creative problem-solving, and copy that makes people care.

Ideas. Big ideas, little ideas, and useless ideas. Every now and then I trip over a brilliant one, but it’s usually just Lego. 

Turning dry and complex into clear and relatable.

Naming brands, products, campaigns, and children.