
Hey, my name's Kelsey and I have the same affection for writing personal bios as I do for filling out paperwork in a small room full of open-mouthed chewers. This is where I’m supposed to wow you with my unparalleled talent and casually mention the outdoor activities I excel at in my spare time—which I definitely have because I am definitely a very well-balanced person—but hard sells aren’t my jam.
I like creating things that feel less like ads and more like the moment you discover your dress has pockets. Unexpected. Delightful. Useful. But here we are. We’ve made our choices and we’re both committed now.


A multi-disciplined copywriter with a knack for making brands more human and humans more loyal.
A mother, partner, daughter, sister, and occasional nincompoop.
A heart-on-sleeve optimist with a healthy(ish) dose of skepticism and existential dread.
A big fan of brands that do good and humans who try.

The best creative ideas are usually hiding under the stuff we’re too scared to talk about.
Persuasion and manipulation aren't the same thing. I prefer sticking to the former.
Humour is the quickest route to connection and relatability.
The world would be a better place if we were all 2% more like Thom Yorke.

Campaign concepts, creative strategies, and copy that makes people care.
Ideas—big ideas, little ideas, and useless ideas. Every now and then I trip over a brilliant one, but it’s usually just Lego.
Naming brands, products, campaigns, and children.
Rewriting the same sentence 25 times before realizing the first one was fine.