

APPAREL COLLECTION & BRAND AWARENESS CAMPAIGN || PURE SUNFARMS
This 90s-inspired summer collection featured bright hyper-colour tees, floppy beach totes, and disposable cameras that are trendy again for reasons no one understands. I named products, wrote taglines, and created web, email, and social copy that practically smelled like sunscreen and freedom.
Every step in the campaign journey was designed to transport millennials back to when summers felt endless and the world felt simpler.