ALS Superfund x NHL

PROMOTIONAL VIDEO 

This was a project that made me sit up a little straighter. I had the pleasure of working on the creative concept and script for this ALS Superfund video that aired during a series of NHL games nationwide. We needed to stop people mid-beer sip, mid-conversation, and make them feel something. We did exactly that, and donations soared.

Learn more about the ALS Superfund and how you can donate here: https://www.alssuperfund.ca/?u...